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METRO Line 2 & 3

The Metro is a particularly effective advertising medium, with unique advantages:

  • highly perceived brand value – relationship of trust with the passengers
  • 500.000 devoted passengers per day – all target groups
  • 40 stations in the urban area (and at the Airport)
  • 58 kilometers of network – large network coverage (line extensions)
  • coverage of regions with high commercial importance
  • low clutter
  • speed – high frequency of itineraries – reliability of transport schedules
  • security – tidiness
  • cutting edge technology
  • excellent service – customer(commuter)orientation

Advertising media

 

1) Full wrap – exterior surfaces for 28 days.

 

2) Internal labeling on the trains for 28 or 14 days. Internally, the labeling is on the separating double-sided glass-panes (dimensions: 64,5 cm  x 41 cm) and on the lintels.

 

3) NEW Advertising medium - floor graphics in the trains for 28, 56 or 84 days: the train becomes a very strong advertising medium, the train branding

TRAIN
internal labeling (lintels + glass-panes)
& floor graphic)
28 days
56 days
84 days
TRAIN
external & internal panelling.
(lintels + glass-panes) & floor graphic
28 days
56 days
84 days

 

 

4) Disposition of vertical and horizontal surfaces as well as floors in Metro line 2 & 3 stations. Spaces can be used for setting up stands for sample or leaflet distribution, staircases as well as lintels on the sides of the stations' master rooms can be labeled creating an imposing image for the displayed product

 

5) Video Wall Projection. An animation always causes the sight of thousands of passengers or people going by.

TIPS :

  1. A 20% discount is provided (VAT excluded) for the months: January, February and August.
  2. Special offer for a package deal of 1 train internal labeling and 1 group of advertising panels, on the condition that they carry the same campaign.
  3. Urban Rail Transport S.A. does not undertake the production and implementation of promotional campaigns.
  4. In order to grant work / access permits to the crews of the advertising agencies that might need to work at  Metro depots, a formal certification is required. Entry to the work areas is prohibited without the appropriate certification cards.

 

6) NEW Advertising medium: Branding of metro stations for: 1 month/3 months /6 months: Offers maximum possible branding and visibility for the product or campaign.
Selected metro stations: Syntagma - Panepistimio - Kerameikos - Aghios Dimitrios, stations with high passenger traffic and of high commercial importance.

 

7) Hiring of Advertising Panels at Metro stations
Urban Rail Transport S.A. offers for 14 day-hire, 683 backlit advertising panels, distributed in 22 groups of 31 panels each, that are spread at all the levels of the following 17 stations:

SEPOLIAAGHIOS IOANNIS
ATTIKIDAFNI
STATHMOS LARISSISEVANGELISMOS
METAXOURGHIOMEGARO MOUSSIKIS
OMONIAAMBELOKIPI
PANEPISTIMIOPANORMOU
SYNTAGMAKATEHAKI
SYNGROU-FIXETHNIKI AMYNA
NEOS KOSMOS

DIMENSIONS OF ARTWORKS FOR THE ADVERTISING PANELS

  • The dimensions for each poster are 176 cm x 116 cm (H x W).
  • The visible print area is 172 cm x 112 cm (H x W).

The advertising posters are usually printed on paper 150 gr/sq.m., suitable for outdoor use.

 

TIPS :

  1. Special offer for 2 groups of panels, for promoting exclusively the same product and during the same 14-day period (this offer does not apply to Non Profit organizations)
  2. Special offer/combined promo, the labeling of 1 train and the hiring of 1 group of panels, with the same campaign theme
  3. The pricing policy for Non Profit organizations is 50% of the commercial pricing policy.
  4. Urban Rail Transport S.A. does not undertake the production and implementation of  promotional campaigns.

 

8) Leasing of the multi-purpose area in Syntagma Station.
500 sq.m. to organize the event or exhibition (with or without sales) that you wish for. The area is located in the heart of Athens which makes it accessible and appealing to thousands of passengers and people passing by every day.

 

OPERATING RULES

Follow the link.

 

9) Filming and photography sessions in the stations and the trains.

Price list for promotional filming/photography sessions

Type of footage
Price per hour in €
(+VAT 23%)
Observations
Advertisements (filming and photography sessions)
600€ per hour
At stations and/or with use of a train on the move within the network and/or combined with a station/stations.
Advertisements (filming and photography sessions)
400€ per hour
At inactive trains inside the depots or at parking areas in general.

Price list for promotional filming/photography sessions

Type of footage
Price per hour in €
(+VAT 23%)
Observations
Short films or newcomer directors with the participation of the Greek Film Center or integrated in european programs etc.
200€ per hour
 
Video for posting on the Web
300€ per hour
 
Musical Video clip
200€ per hour
 
Photography and filming sessions  for theses or other student projects etc. without lighting equipment or using only portable equipment
30€ per hour
 
Photography and filming sessions   for theses or other student projects etc. with lighting equipment
40€ per hour
 
Photography sessions of artistic interest - video art without lighting equipment or using only portable equipment.
50€ per hour, with minimum payment of 3 hours (150 €)
 
Photography sessions of artistic interest, video art with lighting equipment.
80€ per hour, with minimum payment of 5 hours (400 €)
 
Television reports covering news or tourism affairs
FREE OF CHARGE
 

 

Basic Terms of Cooperation

  1. In any case, the exclusive use of a train on the move is billed on the basis of a special agreement (according to each case), with a minimum extra charge of 200 €/hour (this charge is added to the rest of the time charges which apply for each case).
  2. Apart from cases 1&2 the direct or indirect promotion of sponsors has a special billing, depending on each case.
  3. Urban Rail Transport S.A. reserves the right to impose additional charges, where these concern particular needs for functional or operational duties because of the footage, photography sessions etc. (e.g. cost for employing personnel, security, cleaning services, electricity consumption etc.).
  4. Urban Rail Transport S.A. could request insurance coverage for any action, with a related insurance contract.
  5. The interested must submit a formal written request for photography/filming sessions including the date, the expected duration, the aim of the filming/photography session, a description of the topic or scenario (where it is requested), catalogue. If the request is approved, a relevant contract is signed where -among others- there is a description of the terms and limitations of disposal of the material, which is collected by means of photography/filming sessions, within the network and the trains of Urban Rail Transport, of the place or places and also the timetable within which the agreed will be implemented.
  6. It is reminded that photographing and filming of passengers of the network is prohibited (where this is required according to the scenario, actors are used.). Journalistic filming with image and/or sound of any kind, like in case 3 are not treated within the boundaries of this prohibition but each case is treated individually, within the framework of journalistic ethics.
  7. The photography or filming process must be executed in a way which does not hinder the smooth operation of the network or the normal carrying out of the tasks of the company's personnel and must fully comply with the existing legislation regarding privacy.
  8. Urban Rail Transport SA  reserves the right  to interrupt  and/or cancel a scheduled photography/filming session if the above conditions are not met or if there is a violation of the terms of the contract which has been signed between Urban Rail Transport S.A. and the interested party. Furhtermore, Urban Rail Transport S.A. reserves the right to cancel a scheduled photography/filming session if there are particular operational conditions (e.g. force majeure due to severe weather conditions, evacuation of a station, suspension of the network's operation, strikes etc.) which affect the normal operation of the network. In these cases the company is not obliged to pay any compensation and the scheduled photographing/filming session is executed at a rescheduled date.
  9. In appropriate cases Urban Rail Transport S.A. can request a copy of the final product for archiving purposes.
  10. Special rates:
    1. For short or feature films, with the participation of the Greek Film Center or incorporated in programs of the European Union  etc. or
    2. For movies in which the means of fixed track transport plays an important role for the plot, and require many days' (more than 3 days) of filming, the following discounts apply over the existing price list: for filming sessions of 4 to 6 days, 30% discount, from the 4th up to the 6th day, for filming sessions of 7 or more days, 50% discount, for from the 7th day and each day of filming after this day.
  11. The costs are charged with VAT 23%

 

 

 

* Metro stations:

  • Line 2: 
    Anthoupoli, Peristeri, Agios Antonios, Sepolia, Attiki, Larissa Station, Metaxourgio,Omonia, Panepistimio,Syndagma,Akropoli, Sygrou-Fix, Neos Kosmos, Agiow Ioanis, Dafni, Agios Dimitrios, Ilioupoli, Alimos, Argiroupoli, Elliniko
  • Line 3:
    Ag.Marina, Egaleo, Eleonas, Keramikos, Monastiraki, Syndagma, Evagelismos, Megaro Mousikis,Abelokipi, Panormou, Katehaki, Ethniki Amina, Holargos, Nomismatokopio, Ag.Paraskevi, Halandri, Palini, Peania-Kantza, Koropi, Airport

Contact Details

For the use of the advertising media at the metro you can contact the Commercial Development Sector of Urban Rail Transport S.A.: e-mail: commercial@stasy.gr, Fax:214 414 1392.

In particular:

  • For full wrap (exterior surfaces) or interior labelling of the metro vehicles,as well as for the metro panels you can contact Mrs. Markella Paoulinou tel: (+30) 214 414 1116 and Mrs. Maria Tsolakou (+30) 214-414-1113
  • For promotional activities and Leasing of the multi-purpose area in Syntagma Station you can contact: Mrs.Eleonora Papadoulaki,(+30) 214 414 1206

For further inquiries you can contact: Sabina Papachrysanthou, Head of Commercial Development Sector +(30) 214 414 1204 and Catherine Demerouti, Commercial and Corporate Communication Director, (+30) 214 414 1337.

 

 

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